Eleonora Sovrani’s Journal

Twenty Reasons To Love Outdoor-Advertising


Outdoor advertising works—it is unavoidable, consumer friendly and accountable!

From a slogan promoting outdoor-advertising

A collection of slogans that advertising agencies use to promote themselves and outdoor advertising. The slides projection of 20 selected slogans, from the Accademia Bridge onto the big advertising tarpaulin, temporary blank, which covered the sidewalls of the Accademia Galleries.

Projection of twenty slides from the Accademia Bridge to the advertising tarpaulin covering the Accademia Galleries in Venice, 2009.

research|concept
Eleonora Sovrani
camera
Alice Barchitta

Still from the video documenting the happening.

Video still, slide projection detail.

The Bridge of Sighs covered by Eni outdoor-advertising, Venice, 2010.